Meysam Kermani, PhD: Overcoming challenges in the gold market is impossible without creativity and innovation

Meysam Kermani, PhD told Mizan: “Utilizing advanced technologies and deep operational experience is the key to overcoming the challenges and concerns present in the gold market. In this regard, there is an urgent need to redefine and restore standards in the gold market. The wide audience of this market in our country is concerned with fundamental elements such as realistic pricing and trust in the authenticity of the purchased products. The primary responsibility of market participants is to address these concerns and guide them toward an operational, sustainable, and comprehensible framework. In today’s modern era, it is impossible to enter this market using traditional methods without considering its specific dynamics. Producing anti-counterfeit gold and silver bars and offering them through online trading platforms with valid guarantees will significantly increase customers’ confidence in their investment and its future.”

He further stressed: “Today, investment must be accompanied by trust and confidence, ensuring that potential risks in buying and selling gold and silver—or any obstacles in the natural flow of this market—lead to informed and largely secured participation. Since a significant portion of gold and silver transactions occurs in informal (unsupervised) markets, this principle becomes even more important. The origin of the metals, their authenticity and purity, absence of fraud, and valid banking guarantees in transactions are all critical factors. Lack of any of these increases investment risk and can result in irreparable harm to customers.”

Kermani, PhD added: “To prevent investors from becoming overly cautious, a comprehensive, systematic, and practical approach must define an optimal cycle for the production, buying, and selling of gold and silver. In this cycle, the buyer should be fully confident in the purchased product, its purity, value, and guarantees. At the heart of this trust-building, digital and secure platforms should be used, which on one hand eliminate the need for direct market presence and on the other enable real-time oversight of transactions. Relying on advanced technologies and innovative, expert teams removes barriers and concerns in entering the gold and silver market, creating new opportunities for investment and trade in the country. This process simultaneously impacts the micro and macro economy and equates to optimal capital circulation and transparency in the trading arena.”