American investors flock to the UK amid Trump's chaotic policies
SRF wrote in an article: Americans have become the most important group of buyers of luxury real estate in London amid the chaotic policies of their country's President Donald Trump.
Many of them are looking for a haven in the UK during the chaotic period following Trump's inauguration in the US, and now is the right time, and there is plenty of supply in London, as Russians and Asians are buying fewer properties.
Jessica Bishop, a real estate agent who oversees the sale of several luxury properties in the heart of London, says: "Demand has increased sharply since Trump turned the business world upside down with his tariff policy." Additionally, she notes that the political climate is changing completely in her favor.
“I have American clients who are unsure about the future of their business and, most importantly, their families,” Bishop says, as she visits a luxury two-bedroom apartment in the London government district. “Many Americans are looking for a safe place to settle down, and London seems ideal for them to settle down and work in Europe from here.”
Bishop has been marketing a luxury apartment of about 100 square metres in London for about three weeks. The apartment is situated in a historic building, formerly the War Office, where British Prime Minister Winston Churchill held several emergency meetings during World War II.
The historic building was also the headquarters of the British Secret Service. “American clients love these stories. They are a selling point,” says Jessica Bishop.
She is confident that she will sell the apartment within a few months, most likely to an American, for the equivalent of 6 million Swiss francs.
The most notable American buyer, Bishop says, is Eric Schmidt, the former CEO of Google. Schmidt bought a townhouse in London’s posh Kensington area last year for around £42m. He doesn’t live there yet, but he rents it out. However, Schmidt could move to London if necessary.
The British pound is falling against the dollar. Over the past 10 years, the pound has lost a quarter of its value. Anyone with dollars and looking to invest in British real estate can now put a new roof over their heads for less.
In the first quarter of 2025, Americans accounted for approximately 7% of all high-end purchases in London, according to luxury real estate agency Knight Frank.
Today, approximately 180,000 Americans reside in Britain, many of whom are closely monitoring developments in their homeland under Trump.
Maureen Cronin, a dual American-British citizen, is also concerned about the situation. She is a teacher and has lived in London for 27 years. She is married to a British man. "My husband will not be coming to America with me on vacation this summer," she said. She is a filmmaker and Jewish - and she fears being blacklisted by the US for making a film about Palestine.