Head of the Judiciary: Unlike hostile media, we do not seek to inject incomplete or inaccurate information into the public’s minds or distort reality

According to the Judiciary’s Media Center, Mohseni Ejei, during his remarks at the meeting, outlined the characteristics of effective and impactful media engagement, stating: Today, leveraging modern and intelligent technologies is an undeniable necessity in all fields, especially in media and public relations. Utilizing technological tools is not optional but imperative, with heightened importance in the realm of media and public outreach.

Referring to the need for foresight in technology-related matters, the Head of the Judiciary noted: In the 2000s, the Supreme Leader held specialized meetings with elites and stakeholders in the field of cyberspace. At that time, the influence and scope of cyberspace were far less than today, yet the Leader, with remarkable foresight, addressed this domain and ordered the establishment of the Supreme Cyberspace Council. At that juncture, a government official suggested that the responsibilities of the Council could be handled by the Ministry of Communications or another ministry, but the Leader emphasized that cyberspace is a cross-governmental matter.

He added: Now, with the heated discussions surrounding artificial intelligence and its widespread applications, the Supreme Leader continues to stress the necessity of advancing in this field. Accordingly, you, as media and public relations activists, must prioritize this matter to avoid falling behind in this critical arena.

Highlighting the role of a “media appendix” in public persuasion, the Head of the Judiciary said: A “media appendix” serves as a form of non-military defense, both mitigating threats and preventing their occurrence. You, as media activists, must develop the discernment to determine whether a judicial case has the potential to become a widespread social issue. If so, there should be no delay in preparing a cohesive media appendix for that case.

Enumerating key elements of effective news activity, he stated: Timing is critical and impactful in your work as media activists. You must lead in delivering the “first narrative.” Delaying the release of news or a narrative, even by a day or an hour, is unacceptable. In your work, moments are decisive; a slight lapse can allow hostile or rival media to overtake you.

He continued: In addition to “speed,” “accuracy” is also vital in your work as media professionals. Unlike hostile media, we do not aim to inject incomplete or inaccurate information into the public’s minds or distort reality. Our goal is to enlighten and inform the public by providing accurate and truthful information.

Addressing the collaboration that judicial authorities should have with media professionals within the judiciary, Mohseni Ejei said: Judicial authorities must appreciate the significance of your work as media activists in the judiciary and recognize that your efforts clarify their actions. While observing relevant considerations, these authorities should provide you with complete and firsthand information about cases and judicial matters, enabling you to deliver the first narrative to the audience and neutralize any potential psychological operations by adversaries. Where no sensitivities exist, providing information in a piecemeal manner can allow hostile media to dominate the narrative.

Discussing audience analysis and effective communication, he added: Audience analysis is a crucial aspect of your work as media activists in the judiciary. Your audience comprises individuals from diverse intellectual backgrounds and social strata. Delivering information and news to this varied audience requires employing creative, engaging, and innovative methods. Ignoring audience preferences and using outdated or clichéd approaches can be off-putting.

Mohseni Ejei concluded: I am wholeheartedly satisfied with the work of the Judiciary’s Media Center and the public relations offices; despite the limitations and constraints you face.